Sunday, December 7, 2008

9:1 Ratio

If you haven't heard already, the Malaysian Artistes Association (Karyawan) wants a 9:1 ratio of local to foreign songs to be aired by private radio stations. Basically, they want local radio stations to air 90% of local content.

I agree that there should be more local talent on our radio airwaves, but blocking out foreign music like this is not the answer. Already we are years behind countries like Indonesia, and instead of working our asses off to compete with them, we decide to go about it the easier way. As it is, its already very difficult to penetrate the Indonesian market, and by restricting their market here is gonna make it even worse.

Lets take a look at our music industry. Only a few composers and songwriters are willing to take risks and test the market with fresh sounds. The rest are just playing it safe. Either that or they have lost touch with modern day music. When things don't work out, we play our favourite game, finger pointing. It used to be the pirates who got the blame, then it was the free downloading and file sharing on the internet. Now we blame foreign music, our neigbours, and the radio stations who keep airing them. When will we stop playing the blaming game and realize that at the end of the day, its our own fault. Its time to wake up and work harder.

Why do people rather listen to Indonesian artistes rather than our own? Its simply because our music industry is not up to date. Our country has developed and grown rapidly. We can build modern day buildings, world class airports, and F1 circuits, but our music industry has remained stagnant, and undeveloped. Yet we choose to blame others for our own incompetence. That's really very sad.

7 comments:

Jie Juan said...

Kudos for the article dude. I couldn't agree more, Malaysian radio stations SHOULD play more local stuff to take a chance on making local music grow.

Exile said...

thanks dude. please come back for more. cheers!

Anonymous said...

I think the writer is not so enthusiastic. U r the one who degrade our music industri & look down on our local artist. Its the intelligents in our music industri is the catalyst. Especially when it comes to judging. They always choose the wrong person. It seems that u r more to foreign music than local. Ur writing wont help much.Sorry to say. Tq

Exile said...

No worries. You are entitled to your own opinion. But just to be clear, any mention of foreign music was only made for mere reference and comparisons. I do not want our airwaves to be flooded with foreign music. But I want our people to work harder to outdo foreign artists. Our market needs to change, and it is, but not as much as it should be.

Anonymous said...

This kind of person takut cabaran, that's why mereka kempen mcm tu, but will our Music Industry grow/ not at all. I saw some of Blogger also ask 90:10 for what? If U really good, people will take U, same goes with this matter. So dont block others but produce ur best. Yg kempen semua ni pendek fikiran dan takut saingan. Kalau Xde saingan,mcm mana nak maju? please la, people not stupid, if u play 90:10 ...we got choice to play through Internet or Cd.

Exile said...

Betul tu. Kita perlukan saingan. Saya setuju.

Anonymous said...

even the singers are happy with the copy cat attitude where they imitate the Indonesian way of singing...this is very pathetic.. the public want something fresh something Malaysian...look at Siti Nurhaliza the Indonesian love her because she sing very malayish (if there's such word!)...the Indon are laughing at us for imitating them...I'm so ashamed...